Good morning, Greenville.

Mr. Beast held a soft-opening event at a new grocery store at 1701 Dickinson Avenue today, offering the first 100 shoppers 50% off all items and rolling out a cart with an estimated $250,000 in cash.

One attendee left with a cart full of free groceries.

WITN launched its new livestreaming platform, WITN+, for live news, weather, and sports updates on its website, app, Roku, and smart TV channels.

The service will add more exclusive programming throughout 2026 and beyond.

East Carolina University will conclude its Voyages of Discovery Series with Duke University professor and best-selling author Brian Hare discussing Survival of the Friendliest on Feb.

5 at 7 p.m. at the Main Campus Student Center; a special reception precedes the presentation and tickets are required.

After a winter storm hit the area, 427 National Guard members using 162 vehicles helped stranded motorists, moved dialysis patients, and aided hospitals and shelters, with support set to continue as more weather is forecast.

The Guard works with Emergency Management to monitor evolving conditions.

ECU Health announced it will lay off 31 employees from Access East, Greenville’s Medicaid office, effective March 31 after its funding was discontinued.

Local agencies are preparing new procedures to assist those affected.

ECU women’s basketball lost 63-54 to Wichita State on Tuesday night at Minges Coliseum + foul troubles and scoring droughts affected the Pirates; they will play an in-state game in Charlotte on Sunday at 3 p.m.

The Haymakers Concert

8:30-11:30 p.m. — The State Theatre — Cost info not provided — Experience the lively tunes of The Haymakers in a vibrant theater setting.

The 35th Annual Used Book Sale by Friends of SML

4-8 p.m. — Greenville Convention Center — Membership required for early access — Browse thousands of used books and media at this community favorite.

Hank & Pattie Electric Duo: Electric Boogaloo

8 p.m. — Christy's Euro Pub — No cover — Experience an experimental, electric string show in Greenville.

Valentine's Day Craft Activities

10 AM – 12 PM — Farmville Public Library — Free entry — Celebrate love with crafts like mini bouquet arranging at the library.

Book Club at SML

11 a.m. — Sheppard Memorial Library — Free entry — Discuss favorite reads while enjoying sweet treats and coffee.